Electronics Industry Market

   Recently, the LCD giant Sharp Corporation all the rage had to sell the headquarters building, and also sold near 11,000 square meters of land due to for operating deterioration, which is equivalent to "ruin" according to Japanese media.

    In fact, Sharp's fellow sufferers are also a lot. In Japan, the famous electronics giants, Such as Toshiba, Sony, Matsushita, are caught in a poor performance, stock prices fell, the deficit ridden. Five Japanese electronics industry giants - NEC, Panasonic, Fujitsu, Sharp and Sony evaporated two-thirds in market value over the past 12 years. Among them, the NEC's market share has reduced by 90% over the past 10 years. Japan's magazine "Toyo Keizai" reveals the deficit enterprises rankings for the past 10 years , Panasonic, Sharp, Sony, respectively, ranked No. 2, 3 and 11.

    Development bottleneck for Japanese electronics enterprise is rooted in  "artisan culture" which has made the Japanese economy brilliant.

    Over these years, Japan, regarded as the "artisans" State, became synonymous with high quality, advocating "Made in Japan" with the spirit "ingenuity", and was especially evident in the electronics manufacturing industry .

This ideology is a tremendous advantage resources in the era when resources are not sufficient to achieve global mobility and industry did not achieve the "modular". However, as for appliances with technique uniform standards and small differences in product demand, this ideology has already had turned into a disadvantage.

    In addition, the "artisan culture" led to the Japanese electronics manufacturers to meet in "...... the most" attack, but they ignore the ordinary user's attention, namely price, design and convenience. In an increasingly competitive international context, "the most" unnecessary pursuit will only weaken the price advantage of electronic products.

In fact, the excelsior "artisan culture" have been understandable. But a culture with the lack of integration and flexibility will be overbearing, forming a dependent path. Consequently, it is difficult to adapt to the changing times. Perhaps too egotistical on "artisan culture", and reluctant to make the slightest change all the time, Japanese electronics companies gradually move towards the road to ruin.